Infinity Brands
Infinity Brands, formerly Infinity Lifestyle Brands, is the world’ leading boutique brand management firm, specializing in the acquisition and repositioning of global brands with high awareness value. Current brands include Altec Lansing, Le TIGRE, and Sports Water, while additional investments have included NY Yankees, Polaroid, Bugle Boy, XOXO, and more.
Responsibilities: Develop & implement B2B corporate marketing strategies to increase awareness for the portfolio holding company, helping to attract new acquisitions and win bids. Oversee & direct 360 marketing & advertising strategies, brand development, and creative direction across a portfolio of brands, increasing awareness & visibility. Rebrand the corporate logo, create a new multimedia-driven website, creative directed trade show booth and office showroom design.