Altec Lansing
Altec Lansing is a top audio and consumer electronics brand established in 1927, and repositioned in 2015, specializing in a range of Everything Proof products including portable speakers, headphones, mobile accessories, gaming, and professional audio.
Responsibilities: 360 marketing & advertising strategies, brand development, creative direction, and more. Leads agencies, consultants, and employees across digital advertising, content & creative, graphic design, web, social media, PR, licensing, influencer & celebrity relations. Negotiate & activate partnerships with the likes of Madison Square Garden, MLB's Cardinals, Giants, Rangers, Red Sox, and Twins, in addition to licensing deals with Marvel and Real Tree, etc.
Noteworthy: Designed & directed award-winning booth at CES, making the BizBash list of “Most Attention-Grabbing Booths & Brand Activations.”
