Sports Water

Sports Water, under the ownership of WaterCo, is a lifestyle water brand built on co-branded products with intellectual property across the MLB, NFL, Disney, Nickelodeon, and more.

Responsibilities: 360 marketing & advertising strategies, brand development, creative direction, and more. Leads agencies, consultants, and employees across digital advertising, content & creative, graphic design, web, social media, PR, licensing, influencer & celebrity relations. Activate product partnerships with the likes of Disney (Marvel, Star Wars), Nickelodeon (Spongebob Squarepants, Jojo Siwa, Paw Patrol, Blue’s Clues, etc.), MLB's Yankees, Cardinals, Red Sox, NFL’s Raiders, Premier League’s Manchester City, and more.

Noteworthy: Endorsement deal with Gleyber Torres of the NY Yankees.

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