DiLascia / Jetset
DiLascia was an LA-based t-shirt and lifestyle brand made famous by its LAX -> JFK iconography. This business would later rebrand & divide to become: Jetset Tees and Selfie Clothing.
Responsibilities: Brand audit & maintenance, art & creative direction, celebrity engagement, sales & promotional marketing, copywriting, product design, PR & communications, social media, strategic brand partnership management, digital & UX design, and email marketing. Directed campaigns with licensing partners: Pepsi, Sesame Street, TMZ, MTA.
