Denim & Soul

Denim & Soul is a contemporary denim & fashion retailer (originally The Blues Jean Bar) that brings together the hottest trends by the most innovative designers and brands from around the world.

Responsibilities: Brand audit, art & creative direction, content production, media relations, event planning, email marketing, retail operations, on-site/street & print advertising, sales forecasting, promotion scheduling, social media, copywriting, influencer marketing & relations, and visual merchandising.

Retail Locations in: Boston, MA | Chicago, IL | Dallas, TX | Long Island, NY | San Francisco, CA | and more.

joegualgradient copy 3.png

Campaign Production & Direction

Email Marketing Direction

Studio Production & Direction

Print Advertising & Mailer Direction

Brand Image Direction

Social Media Direction

Visual Standards & Guidelines

Window Signage Direction

Video Direction & Production